New Balance | BB550 { WHITE/RED Watch the new model shows a

the new model shows a number of improvements and incorporates the latest technology in the form of a cushioned ASICS GEL inner and an EVA midsole that promises unrivaled comfort wherever you go

contrasting 3-Stripes for a modern take on a B-ball favourite

The ultra-contoured outsole covered in signature smiles supports a technicolor tie dye graphic on the translucent upper

This product is non-refundable and non-exchangeable*

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New Balance | BB550 { WHITE/RED Watch the new model shows aThe original 550 debuted in 1989 and made its mark on basketball courts from coast to coast. After its initial run, the 550 was filed away in the archives, before being reintroduced in limited edition releases in late 2020, and returned to the full time lineup in 2021, quickly becoming a global fashion favorite. The 550s low top, streamlined silhouette offers a clean take on the heavy duty designs of the late 80s, while the dependable leather upper