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Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street Insight_Whitesale_Dec60 to the sacrifices he madeIn 1956 two Bell Labs scientists discovered the scientific formula for getting rich. One was mathematician Claude Shannon, neurotic father of our digital age, whose genius is ranked with Einstein's. The other was John L. Kelly Jr., a Texas born, gun toting physicist. Together they applied the science of information theorythe basis of computers and the Internetto the problem of making as much money as possible, as fast as possible. Shannon and MIT