Contagious: How to Build Word of Mouth in the Digital Age Vendor Code_OS018 “Taklah… You're an angel to

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Contagious: How to Build Word of Mouth in the Digital Age Vendor Code_OS018 “Taklah… You're an angel toWhy are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word of mouth. Whether through face to face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word of mouth generates more than two times the sales of paid advertising and is the primary factor