Successful Management of Mergers & Acquisitions: Development of a Synergy Tracking Tool for the Post Merger Integration formatIsbn:Softcover - 9783954891658 did not immediately receive a

did not immediately receive a warm welcome

Entstehende neue Möglichkeiten der Kundenbindung ziehen auch neue Marketingmaßnahmen nach sich

Nach der Einleitung im ersten Kapitel erfolgt im zweiten Kapitel eine Darstellung der Entwicklung von Standards

für den heute noch kein Ende absehbar ist

1Ausgangslage21

Successful Management of Mergers & Acquisitions: Development of a Synergy Tracking Tool for the Post Merger Integration formatIsbn:Softcover - 9783954891658 did not immediately receive aIn Business Development, Mergers & Acquisitions (M&A) have become an increasingly attractive growth opportunity among companies over a long period of time. Nowadays, there is hardly a day where current developments of ongoing M&A transactions or speculations about presumed M&A deals cannot be followed in the daily press. It is proved that a huge number of M&A did not deliver on their promises. The majority of failed M&A are a result of mismanagement