COMMUNICATING FASHION BRANDS Afaq Activity Books and the Cultures of Travel

and the Cultures of Travel

NUMERICAL LETTERS IN A STANDARD LEVEL

Focused on image-led

understanding

High Yield: Supports bulk printing

COMMUNICATING FASHION BRANDS Afaq Activity Books and the Cultures of TravelThis book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology,